Our Values

Our Core Values

COMMITMENT TO CARE

We embrace collaboration, knowing we’re stronger when we work as one. By valuing “we” over “me,” we create a supportive alliance where individual achievements contribute to our shared progress, making us better together in every way.

Our employees are our greatest asset, and together we’re invested in our members’ financial success. We’re passionate about exceeding expectations. This mindset nurtures team spirit, loyalty, and mutual growth. Our community-minded approach drives our success. We know our members’ stories and help them create new ones. Our members are like family to us, and we succeed when they succeed.

AUTHENTICITY

Authenticity is our calling card. We pride ourselves on being genuine, with actions that match our words. It’s about doing the right thing, even when no one’s looking or when it’s tough.

We build trust by consistently making ethical choices, supporting each other, and courageously standing up for what’s right. Our consistency builds trust. We’re the same reliable Credit Union day in, day out. We don’t chase fads or quick wins; instead, we focus on being true to ourselves, our members and our community.

This authentic approach may mean foregoing immediate gains, but it paves the way for enduring success and relationships.

OWNERSHIP

Ownership is key to how we work and interact. It builds a culture where everyone takes responsibility for their actions, good or bad.

This mindset helps us face challenges, learn, and grow.

Ownership unites us through ups and downs, keeping us focused on our values. It’s crucial to our success and attracts people who value personal and team accountability as much as we do.

LEADERSHIP

We define leadership through action, not titles. We lead by example, staying true to our values and embracing change.

We aim to empower as many people as possible to achieve their financial goals.

With empathy and understanding, we meet people where they are, extending grace and fostering an environment where everyone can grow and contribute.